About MetroPops

We’re an online media website seeking to cover the Vegan // Plant-based // active lifestyle. While we don’t exclude the Big Box brands, we give preference to the local “mom and pop” independent shops that really define the soul of a particular city and region. 


Our business was founded in 2013 by husband-and-wife Team, Jason and Stefanie Schwingle, as a blog called the Rochesteriat. This early blog focused on all the great businesses, cultural institutions, and happenings in the city of Rochester (NY).

Present Day

MetroPops now has evolved into a City Guide, News, a Weekly, Events calendar, and a video channel. Oh, and don’t forget our Social Media! 

Please Note:

Due to COVID-19, many businesses have changed their hours and the way they operate.

Make sure to check your favorite business' website and/or social media for updated hours & guidelines.