We're Building a Plant-Based Guide to Rochester. Buffalo. Syracuse.

Discover vegan and plant-based options at restaurants, cafes, distilleries, wineries... cultural establishments, shops, and events featuring local and sustainable goods... and so much more in the works!

What Is MetroPops?

MetroPops is a City Guide featuring local plant-based and sustainable goods, services and events currently targeting the Western NY, Central NY, and the Finger Lakes Regions. Whether you’ve been a steadfast vegan for years or are just curious about the plant-based lifestyle, we’re glad you’re here.


Learn & explore with us as we help make the plant-based, sustainable lifestyle more accessible and normal throughout Upstate New York.

Search By Area

No matter where you live in Upstate NY, MetroPops’s directory of plant-based venues has you covered.

Join today to start saving on merchandise, get exclusive offers from our partners, and more.

Get Inspired

Whether you’re a strict vegan or just want to learn healthier options, we have it all right here for you. Get inspired with content from the MetroPops Team and our partners, and feel free to comment back.

Rochester Jazz Festival at Parcel 5
Vegan Options at the Rochester Jazz Fest
Planning on enjoying this year’s Rochester Jazz Festival running from June 17th – June 25th, 2022? If so, you may be wondering who’s offering vegan and plant-based options so you can stay fueled-up and fully enjoy the world-class jazz experience in downtown Rochester. We’ve got you covered.
Read Article
farmer's market Rochester, NY
Farmers Markets
Whether you realize it or not, you are never far from a farmers market.
Read Article
Hand holding tongs that are placing a whiskey stone in a cocktail
Last Minute Holiday Gift Idea: Gentleman Farmer
Feel good about the gifts you give to that special man in your life this Holiday Season with ROC's very own Gentleman Farmer. You'll be supporting a local small business, gifting non-toxic, cruelty-free products, and even the packaging is environmentally-friendly and well thought out.
Read Article

Ready To Join The Plant-Based Party?

More info coming soon!

Are you a business?

Start HERE!

This is the heading

Lorem ipsum dolor sit amet consectetur adipiscing elit dolor
Click Here

Are you a

Lorem ipsum dolor sit amet consectetur adipiscing elit dolor

This is the heading

Lorem ipsum dolor sit amet consectetur adipiscing elit dolor
Click Here
Platform - Coming Soon

How It Works

Getting started is easy and you will be reaching more customers in no time.

Listing 101

Learn the ins and outs of MetroPops and use its full potential.


Simple, transparent pricing. Cancel or change plans any time.


Find deals from us, our partners, and our sponsors.