Tell me 'bout it

Welcome to Grass Fed, Rochester’s neighborhood vegan butcher shop and deli!

We offer delicious small-batch, handcrafted vegan meats made from good, plant-based ingredients.
Enjoy meats to cook with or made-to-order sandwiches! We have indoor and outdoor (when seasonally appropriate) seating.

Global Impact
Where to find it
  • 980-982 Monroe Avenue, Rochester, New York 14620, United States

Closed Today Toggle Hours
  • Monday

    10:00 am - 6:00 pm

  • Tuesday


  • Wednesday


  • Thursday

    10:00 am - 6:00 pm

  • Friday

    10:00 am - 6:00 pm

  • Saturday


  • Sunday

    10:00 am - 6:00 pm

  • June 15, 2024 12:09 pm local time

Owner(s) Name(s)

Rob Nipe & Nora Rubel

About the Owner(s)

Rob hails originally from New Jersey and, as a former omnivore, seeks to create delicious cruelty-free versions of the meats he previously enjoyed. He loves a challenge and has spent years perfecting his mad meat-making skills. Sharing them with his adopted city of Rochester is a dream realized.

Nora loves to cook and eat. She also writes and teaches about food, culture, and religion at the University of Rochester. She understands the cultural and nostalgic connection folks have to the foods they grow up with and is excited to help them feel those connections in a cruelty-free way. You can follow her on Instagram @the_vegan_butchers_wife

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